Welcome to the latest issue of Business Link International Connections. Relevancy has been a major industry buzzword, which simply means the more relevant the content, the higher the chances of reading it. Analyst firm Gartner confirmed, “Programs that deliver well-timed, relevant marketing offers through multiple channels, out-perform traditional passive approaches by a factor of 10.” This year at Business Link International, we are reinforcing relevancy as a best practice because we know it will result in offering you, our readers, the highest quality and timely information that can be applied to your businesses.